Afeef Trading Company is mainly into the supply of ceramic and vitrified tiles, sanitary wares, adhesive and waterproofing. The company has evolved into solid trading of these products line in the UAE market over more than eight years, started in the year 2013. The company began its operations with a corporate office at No. 304, Abdullah Khalifa building, Al Quisaise, Dubai. Later on, the office was shifted to a two-story building in Naif, Dubai, with a product display unit on the ground floor and a corporate office on the first floor. During our business operation, the company has successfully built a strong material availability through consistent business with its main supplier Fontana Impex Pvt Ltd. which obtained a solid market presence. The Fontana group had appointed Afeef as the sole dealer of their complete ceramic tiles and sanitary ware products in the Middle East. The Company has earmarked its position in the UAE with its quality products and services, and it has earned high level of client patronage across the UAE.
The company was registered and established in 2013. For the first six months, it was doing B2B operation based with its Dubai office and promoted the products to leading wholesalers in UAE. The company decided to start a warehouse based on heavy market demand and rented a 35,000 square feet warehouse at Sajja Industrial Area, Sharjah, immediately after six months. The warehouse can accommodate about 200 containers and sanitary wares at a time. In turn, the starting of the warehouse changed the company's marketing strategy by becoming a stockist on behalf of 350 shops, project customers, and maintenance contracting team spread over the seven emirates. Since then, the company has been focusing on the single and same ceramic tiles wholesale trading business in UAE. Afeef Trading Company introduced Indian made sanitary wares to the UAE market in 2014, while adding products like ‘Al Maha’ tiles, made in Oman and RAKAM-tile adhesive and waterproofing materials made in UAE in 2020 and 2021 respectively.